Immortalize Your Wellness
with Nature’s Most Powerful Mushrooms
A. Who We Are
MYCOLOGICAL MEDIUMS
At Immortal Mushrooms, we harness the age-old wisdom of mycology combined with the advancements of modern science. Based in the lush environments of Northern California, our brand is dedicated to enriching your health journey with a diverse range of mushroom-infused products. From the revitalizing Mu Coffee™ to our powerful nutraceutical extracts, fashionable lifestyle apparel, and essential mycology supplies, every product is designed to promote holistic wellness using premium ingredients from eco-friendly sources.
Our story began with our founder, Armen Juhl, who turned a personal health crisis into a catalyst for profound change. Discovering the significant medicinal and nutritional benefits of mushrooms, Armen’s life was transformed by integrating these natural healers into his daily routine. Motivated by his own transformative experiences, he established Immortal Mushrooms to empower others to enhance their health and vitality, sharing the nurturing power of mushrooms with a global community.
B. Our Vision
HOLISTIC HARMONY
Our mission is to elevate human health and wellbeing in harmony with our environment. We are inspired by the boundless possibilities of mushrooms and aim to foster a vibrant culture of growth, inspiration and positive change. We envision a world where holistic wellness is accessible, as we believe it is integral to the human experience.